In It For Fun, Not Money

Before you read this I have to admit to being a Branson fan.  I found Sir Richard’s blog on fun-not-money very interesting and very relevant to the work I do around what motivates individuals and teams, and how that can drive success.

I disagree that most people start businesses because they “feel that they can create something that is going to make a difference to other people’s lives”.  I think people start businesses for all sorts of reasons.  However I strongly agree that people who DO start a business for this reason are most likely to be successful, as they will put customers first.

So perhaps this gives us an insight into the motivators that will make the most successful entrepreneurs?  Making a difference is the Searcher motivator.  Add some Spirit (autonomy) and Creator (innovation) and that could be the recipe for success!

Let me know if you’d like to find out what motivates you.